Oppenheimer Cuts Amazon Target Price 15% Ahead of Earnings Release

Oppenheimer cut its price target price for Amazon (AMZN) shares by 15%, predicting that tariffs would eat into the profits of the company’s e-commerce arm. 

Oppenheimer revised its relatively bullish target price of $260 down to $220—9% below the average estimate among analysts who track Amazon and are polled by Visible Alpha. Still, Oppenheimer analysts issued an “outperform” rating of Amazon stock in a research note Sunday, days before the company is scheduled to post its first-quarter earnings on Thursday.

Paying tariffs likely will result in lower profit margins on e-commerce sales as Amazon protects its market share by keeping prices competitive, the analysts said. They expect investors to remain satisfied with mid- to high-teens growth at AWS, Amazon’s cloud computing platform, “even if margins contract meaningfully” on the e-commerce side of the company, the note said.

Amazon Shares Sliding Along With Market Over Tariffs

Oppenheimer’s target is 16% above where Amazon shares closed Friday. Company shares have fallen nearly 15% over the course of 2025 amid a broad market sell-off spurred by tariffs. Amazon stock remains about 4% above prices a year ago. At close on Monday, the stock was off less than 1% at $187.70.

Analysts have curbed their estimates for Amazon in recent weeks, citing tariffs’ potential to weigh on e-commerce sales and advertising revenue. 

The company is scheduled to release its first-quarter results after the bell on Thursday. Analysts expect the company to report about $155 billion in revenue, up 8% year-over-year, according to consensus estimates compiled by Visible Alpha. They anticipate $14.7 billion in profit, a 41% jump from the first quarter in 2024, per Visible Alpha.